Supporting Our Troops with a Simple Gesture
At a time when showing appreciation for our military heroes is more important than ever, Crown Royal has stepped up with a heartfelt initiative: the Purple Bag Project. This program allows individuals to send free care packages to active-duty U.S. military members stationed overseas, turning the brand’s iconic purple bags into symbols of gratitude and support. As of June 27, 2025, this initiative continues to make a meaningful impact, and here’s how you can get involved.
How It Works
The process is straightforward and accessible to anyone 21 or older. By visiting Crown Royal’s official website, you can customize a care package in just a few minutes. The steps are simple:
- Select Your Items: Choose four items from a list of troops’ most-requested essentials, including beef jerky, cookies, fruit snacks, nuts, peanut butter singles, popcorn, protein bars, and tea.
- Add a Personal Message: Include a heartfelt note to let the recipient know they’re appreciated. (Note: Messages are subject to approval to ensure appropriateness.)
- Submit: Once confirmed, Crown Royal, in partnership with the nonprofit Packages From Home, handles the rest, sending the package to a deserving service member.
The promotion runs until June 30, 2025, or while supplies last, with a limit of one submission per person. No personal information like email or phone numbers is required, making it a hassle-free way to give back.
The Story Behind the Project
The Purple Bag Project was born from a personal mission. Kathleen Lewis, founder of Packages From Home, started the initiative after her son, Christian, was deployed with the Army’s 1st Infantry Division following 9/11. Inspired by his stories of how familiar items eased the loneliness of deployed life, Lewis began hosting “Packing Parties” with friends and neighbors. This grassroots effort grew into a national movement, and Crown Royal joined forces to amplify its reach. Since 2010, the partnership has packed over 1 million care packages, with a goal of reaching 2 million by 2030.
Why It Matters
For many troops, receiving a care package is more than just a delivery of snacks—it’s a reminder of home and a tangible sign of support from the community. Crown Royal’s initiative taps into this emotional connection, turning their signature purple bags into vessels of comfort. The project also highlights a spirit of generosity, aligning with the brand’s ethos of “it’s not about what you have, but what you give.”
Get Involved Today
With Military Appreciation Month in May and holidays like Veterans Day, there’s no better time to show your support. Head to Crown Royal’s Purple Bag Project page to send a package. Supplies can run out quickly, especially during peak times, but the program refreshes monthly, so set a reminder to participate again if needed.
This initiative isn’t just about sending goods—it’s about sending hope. Join Crown Royal and Packages From Home in honoring our troops with a simple, free act of kindness. Together, we can make a difference, one purple bag at a time. Let’s Save America!