Ah, National Cookie Day—the one glorious occasion where it’s not just socially acceptable to devour an entire batch of chocolate chip delights, but practically encouraged. Falling on December 4 each year since its official kickoff in 1987 , this unofficial holiday has roots even deeper, nodding to Cookie Monster’s 1976 “Sesame Street” debut. Whether you’re team chewy or team crispy, there’s no denying the magic of a warm cookie fresh from the oven. And in 2025, brands across the country are turning up the sweetness with freebies, BOGOs, and discounts that’ll make your wallet (and taste buds) very happy.
If you’re plotting a cookie crawl or just dipping your toe into the festivities, we’ve rounded up the hottest deals happening today. Pro tip: Many require a quick app download or loyalty signup, so grab your phone and let’s get baking… er, snacking. Here’s where to score the goods:
Insomnia Cookies: Free Snowball for the Early Birds + Hidden Prizes**
Calling all night owls! The first 100 Insomnia Rewards members at each location score a complimentary Snowball Classic—a festive sugar cookie loaded with buttercream, powdered sugar, and edible glitter. Plus, keep an eye out: One lucky purple buttercream-filled cookie per store hides a year of free treats. Join the rewards program in the app to qualify—doors open early, so hustle!
Dairy Queen: Blizzard Bliss with Cookie Twists**
Ice cream meets cookies in the best way. Through December 7, DQ Rewards members can grab a small Blizzard for just $3, or score a free mini Frosted Sugar Cookie Blizzard (or any flavor) with a Signature Stackburger Combo or 6-piece Chicken Strip Basket. It’s the ultimate hybrid treat for those who can’t choose between soft-serve and doughy goodness.
Great American Cookies: Free Classic Cookie for Rewards Fans**
Download the app and join the rewards program for an instant win: Redeem a free regular Original Chocolate Chip or Sugar Cookie in-store today. No purchase necessary—just pure, gooey joy. Current members, check your app for the offer.
Panera Bread: BOGO Cookie Bonanza**
MyPanera members, rejoice! Today only, buy one cookie and get another free across any ordering channel—app, drive-thru, or in-cafe. Pair it with a coffee for the midday pick-me-up you deserve.
Tiff’s Treats: 25% Off Online Orders**
Craving warm, delivered-to-your-door cookies? Use code **YUMYUM25** for 25% off site-wide through December 5. From snickerdoodles to peanut butter bliss, it’s Texas-sized sweetness shipped nationwide.
Dirty Dough: Enter to Win Cookies for Life**
Rewards account holders who make a purchase today (online or in-store—link it with your email/phone) are automatically entered to win free cookies for a year (announced Dec. 19) or Dirty Dough treats for life (Jan. 12, 2026). All buys through Dec. 31 count, so why not start the streak?
Corner Bakery Cafe: Cookies for a Buck**
Keep it simple and affordable: At participating cafes, any cookie is just $1 today. No app needed—just walk in, point, and pay. Ideal for a quick treat while running holiday errands.
Bonus Bites from the Brands
– **Chip City Cookies**: Free Chewy (their signature thin cookie) with any app purchase today.
– **Bang Cookies**: First 100 online orders with code **CHOHIP** get a free chocolate chipper.
– **REAL Cookies**: 20% off gluten-free, grain-free goodies with code **Cookiedays25** through Dec. 4.
– **Pepperidge Farm**: BOGO on select varieties like Chessmen or Milano Mint Chocolate—stock up for gift baskets!
– **GourmetGiftBaskets.com**: TODAY.com readers save 20% with **COOKIETODAY25** through Feb. 15, 2026 (hello, holiday hampers).
– **7-Eleven**: Pair your Vanilla Cookie Butter Cold Brew Latte (new seasonal sip) with any hot coffee through Jan. 4 for rewards members.
With the holidays in full swing, these deals are a timely reminder that joy comes in small (or jumbo) packages. Whether you’re sharing a dozen with friends or treating yourself to a solo feast, National Cookie Day is your green light to embrace the crumbs. What’s your go-to flavor? Drop it in the comments—chocolate chip forever?
Stay sweet, friends. Until next year (or tomorrow’s leftovers), happy munching! Let’s Save America!
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