Today, August 5, 2025, marks the celebration of National Underwear Day, a fun holiday dedicated to embracing confidence and refreshing your undergarment collection. Originally founded by Freshpair in 2003 to promote body positivity, this day has grown into a global event where brands roll out incredible deals. Whether you’re looking to treat yourself or upgrade your essentials, here’s a roundup of the best National Underwear Day deals available this year.
#### Victoria’s Secret: Free Panties and More
Victoria’s Secret is kicking off the festivities with a fantastic in-store offer—get one free panty starting at 10 a.m. (no purchase necessary, in-store only). Additionally, both in-store and online shoppers can snag 10 panties for just $40, a significant saving from the usual $12.50 per pair. This deal, running through August 6, is perfect for stocking up on their stylish and comfortable designs.
#### Aerie: Affordable Multipacks
Aerie is joining the celebration with a sweet deal—10 panties for $35, available through August 6. Excluding Adaptive, Boyshorts, and multipack panties, this offer slashes the regular $8.95 per pair price, saving you over 61%. It’s a great opportunity to refresh your drawer with their trendy and cozy options.
#### Target: Budget-Friendly Auden Line
Target is making waves with seven Auden brand panties for $25, valid through August 9. Typically priced at $5 each, this deal offers a 29% savings. Ideal for everyday wear, Auden’s comfortable and versatile styles are a steal at this price point.
#### Mix-and-Match Savings
Several retailers are offering up to 70% off all underwear for men and women through August 5. Look for mix-and-match deals, like five women’s hipster panties for $60, which saves you $20. These promotions highlight a variety of styles and brands, making it easy to find something that suits your taste.
#### Why Celebrate National Underwear Day?
Beyond the savings, National Underwear Day is about more than just deals—it’s a chance to embrace self-expression and body positivity. From bold boxers to delicate lace, underwear is a personal statement of comfort and confidence. Whether you’re parading around the house in your favorite pair or treating yourself to new styles, today’s the day to celebrate!
#### Tips for Shopping
– **Act Fast**: Many deals are time-sensitive, so check expiration dates.
– **Check Online and In-Store**: Some offers, like Victoria’s Secret’s free panty, are in-store only, while others extend to online shopping.
– **Explore Brands**: Don’t miss out on lesser-known brands offering competitive discounts.
As you dive into these deals, remember to treat yourself to quality that makes you feel great. Happy National Underwear Day 2025—here’s to fresh starts and fabulous finds! Let’s Save America!